Madonna / Give Me All Your Luvin’

The shame about Madonna’s new single is that it could have been really great. I love that ‘retro’ hippy-dippy guitar sound. Britney has a few old demos and album tracks in a similar vein, and they’re among my favorites by her (even over some of her proper singles and such). M.I.A. and Nicki Minaj are entirely unnecessary, but we all know that, so it’s not even worth bringing up. I’m more perturbed by the whole cheerleader chant, which granted, is great in the context of the Superbowl, but is a bit shit otherwise. It falls into that old pop rule that almost any song that mentions the artist’s name in the lyrics is automatically awful (though some times breaking the rules is fun).

Thankfully everything else about this campaign is relatively on point. The promo is obviously airtight and I love the album title and artwork. This is a misfire but at least it seems to indicate a more laid-back, fun approach which was sorely missing from her last album.